Rob Wheat Media Relations partnered with PROPS Luggage, a Hinsdale, Illinois-based travel startup, to elevate visibility for its innovative 22-inch carry-on suitcase, which features fold-out legs to serve as a work surface, tray, or luggage rack. With limited retail presence and a mostly online sales model, PROPS faced the challenge of promoting a premium-priced product in a saturated market without the backing of a large PR firm.

Drawing on three decades of experience, Rob Wheat developed a targeted, cost-efficient media outreach campaign using existing brand assets and strategic product placements. The result was high-profile coverage in major outlets like Forbes, National Geographic, and MSN, leading to a surge in website traffic, expanded retail interest and momentum for the product.