Global Consultant in Demand:

Transitioning to consulting in 2009, Rob brought his wealth of experience to a wider stage. Collaborating with top-tier PR agencies like PMK-BNC, Rogers & Cowan, and Edelman, he continued to shape narratives and drive coverage for an impressive roster of clients across Gaming, Tech, Sports, Healthcare, and Non-Profits. From Activision's blockbuster Call of Duty and Candy Crush franchises to tech giants like Hewlett-Packard and SK Hynix, and purpose-driven organizations like Source Global and Lexie Hearing Aids, Rob has consistently delivered results.

A Passion for Sport and Purpose:

Rob's expertise isn't confined to tech and gaming. As a former Media Relations and Communications Director in the sports world (Rivals.com, Scout.com), he knows how to capture the attention of outlets like Sports Illustrated and ESPN.com. He also channels his skills towards causes he believes in, supporting numerous Healthcare and Non-Profit organizations, including The Leukemia and Lymphoma Society and the Willie Wilson Foundation.

The Journalist's Edge:

Rob's unique perspective is shaped by his real-world experience inside the media landscape, having worked as a Sports Reporter and Feature Writer for publications like MLB.com and The Kansas City Star. This insider knowledge, combined with his mastery of strategic communications, product launches, media tours, and securing high-value placements, allows him to craft narratives that resonate and consistently generate millions of dollars in media value for his clients.

Whether launching the next big thing, shaping brand perception, or amplifying a vital cause, Rob Wheat brings unparalleled experience, strategic insight, and a relentless drive for impactful media results.

Your Strategic Partner:

Today, Rob Wheat stands as a seasoned expert known for his strategic thinking, deep media connections, and proven ability to secure high-impact coverage that translates into millions of dollars in media value. His unique blend of journalistic insight and PR mastery makes him an invaluable partner for any organization looking to make headlines.

From Newsroom to Global Headlines:
The Rob Wheat Story

For over two-and-a-half decades, Rob Wheat has been the strategic mind behind some of the most successful media relations campaigns for global brands. His journey began not in PR, but in the heart of the newsroom. With a Bachelor's in Journalism from the University of Kansas and real-world experience as a sports reporter and feature writer for outlets like MLB.com and The Kansas City Star, Rob developed a keen understanding of what makes a story compelling – an insight that became the bedrock of his award-winning public relations career.

Building Icons at Golin:

Rob honed his craft during a significant 15-year period at Golin. This wasn't just a job; it was a launchpad for cultural phenomena. He was at the forefront of introducing the world to brands that defined generations. His tenure saw him:

  • Lead the charge for Pokémon's U.S. debut, successfully igniting a passion in millions of video game enthusiasts.

  • Strategically position the Nintendo Wii not just as a console, but as a revolutionary "exergame," earning recognition from the President's Council on Physical Fitness and Sports and accolades like Men's Journal's 'Gear of the Year'.

  • Orchestrate media campaigns for legendary Nintendo titles and hardware (Zelda: Ocarina of Time, 3DS, DS Lite), landing coveted coverage across premier national media.